Indian-origin media executive Anjali Sud has been appointed the next chief executive officer of SiriusXM, the American audio entertainment company, becoming one of the prominent Indian-origin leaders in the US media and technology industry.SiriusXM announced on Monday that Sud, currently the CEO of Fox-owned streaming platform Tubi, will take charge from January 1, 2027. She will succeed Jennifer Witz, who is stepping down after nearly 25 years with the company, including almost six years as its CEO. Witz will remain with SiriusXM in an advisory role until the end of 2027.Sud, who has served as an independent director on SiriusXM’s board since March 2025, brings experience in digital media, streaming, technology and advertising-supported businesses. Her appointment comes as the audio entertainment company looks to strengthen its position amid changing consumer listening habits and competition from digital platforms.“I am honored to lead SiriusXM in its next chapter,” Sud said in a statement. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.”
Who is Anjali Sud ?
Born in Detroit, Michigan, Sud is the daughter of Indian immigrants and grew up in Flint, Michigan. She attended Phillips Academy Andover in Massachusetts before graduating from the University of Pennsylvania’s Wharton School with a degree in economics in 2005. She later earned an MBA from Harvard Business School in 2011.Sud began her professional career in finance and media, working at Sagent Advisors, Time Warner and Amazon. She joined Vimeo in 2014, initially taking up a global marketing role before moving into senior leadership positions.In July 2017, she became CEO of Vimeo, taking charge of the video platform as it shifted its focus towards providing software and tools for content creators and businesses rather than competing directly with traditional streaming services.One of her significant achievements at Vimeo was overseeing its transition into an independent publicly traded company in 2021. She led the company until August 2023.
How she transformed Tubi
In September 2023, Sud joined Tubi as its CEO. The Fox-owned platform offers free, ad-supported movies and television shows, positioning itself as an alternative to subscription-based streaming services.Under her leadership, Tubi expanded its audience to more than 110 million monthly active users, according to SiriusXM’s announcement. The company also expanded internationally and surpassed $1 billion in annual revenue.Her experience in managing both advertising-supported and subscription-based entertainment platforms was among the reasons SiriusXM cited for choosing her.
What is SiriusXM?
SiriusXM operates a portfolio of audio entertainment businesses, including its flagship satellite radio service, Pandora and a large podcast network. The company reaches approximately 255 million monthly listeners across its platforms, according to its announcement.Sud’s appointment signals an increased focus on digital media and streaming as the company navigates competition from music and podcast platforms.SiriusXM chairman Greg Maffei said Sud had built successful consumer entertainment platforms and had experience scaling audiences and expanding businesses supported by advertising and subscriptions.Sud will continue serving on SiriusXM’s board after becoming CEO. She also sits on the boards of Dolby Laboratories and Change.org.Her appointment adds another Indian-origin executive to the list of leaders heading major American companies, highlighting the growing presence of Indian-origin professionals in the global technology and media industry.